Jack Berry: Proposal can transform tourism in RVA

Jack Berry, head of Richmond Region Tourism, writes in today’s Times-Dispatch:

Those of us on the front lines of our local tourism industry feel understandable pride in these numbers, but we must also confess to a feeling of frustration. The competition among our peer destinations for attracting visitors — especially the conferences and trade shows that represent the foundation of our business — is intense. The sad reality is that, despite our many assets, the Richmond region lacks a critical prerequisite when it comes to competing for many, many event opportunities.

There are simply not enough hotel rooms within walking distance of the convention center.

What is exciting is that there is a proposed solution at hand. The Navy Hill project, with a 525-room Hyatt hotel sitting prominently at its center, represents a once-in-a-lifetime opportunity that would invigorate our capacity to compete head to head with convention centers all over the country, opening up the best of our region to thousands of new visitors each year.

Read more at the Richmond Times-Dispatch.

Jeff Kelley